CBN Not on Fire, WhatsApp to the Rescue PDF

After a wide social media speculation that Headquarters of Central Bank of Nigeria (CBN) was on fire, on a public holiday, the management of immediately unleashed an inspiring, timely and effective crisis communication strategy through the use of social media to counter the trending negative narratives on the incident. Within the few hours, the social and conventional media reflected the correct perspectives that ‘CBN Was Not on Fire’ as disclosed by the spokesperson of CBN, who coordinated the campaign from outside the country. The power of social media in breaking barrier of distance and period was clearly demonstrated within hours
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