Big battery hunt
The UK has one of the lowest battery recycling rates in the EU, resulting in over 20,000 tonnes of batteries in landfills annually. Duracell was well placed to lead in driving positive change, but needed to go beyond a recycling awareness scheme. Joining forces with the National Schools Partnership, H+K created “The Big Battery Hunt,” a fun seasonal campaign that motivated families to recycle batteries over Easter 2017. The Hunt collected an incredible 107,000 used batteries from just 40 schools.