ActionAid, Washed Away PDF

 In the run-up to the People’s Climate Change March in London and the COP21 talks in Paris, development charity ActionAid needed a voice in the climate change debate. We created the first weather data-activated billboard in London’s Piccadilly Circus: powerful, emotional images of children’s toys damaged by floods disrupted the advertising schedule every time it rained. The ad stopped people in their tracks.

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