IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #450 Changing PR strategies: embracing digital and social
Crisis PR has to include a clear-eyed vision and sure-footed strategies, in order to convey a sense of calm and capability. By Pia Desai.
By: Pia Desai 29/11/2021
ITL #449 From journalism to PR: how insider media knowledge can give PR pros an edge
Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.
By: Michelle Mekky 22/11/2021
ITL #448 Careers without tears: tips from some titans of PR
Dreaming of success in PR? Here’s some helpful career management advice from illustrious communicators. By James Thellusson.
By: James Thellusson 15/11/2021
Latest from the Press Room:
Join V+O and IPRA for a digital talk on PR strategy and creative thinking
Greek agency V+O has been a winner of IPRA Golden World Awards over many years. To celeb...
Message from the IPRA President: Prizes and Presidents November 2021
November is halfway over, and soon we'll all be looking back at the year 2021. This month is b...