Win the Fight Against Cancer Before It Starts! PDF
The most effective PR campaigns tend to be those that "go outside the box", but still reach audiences and positively change their habits. By developing such a bold, modern, and unusual public awareness campaign with self-persuasion and influencer marketing elements, we spoke about vaccination against human papillomavirus (HPV) – a serious and widespread health problem in Latvia. On assignment of the Centre for Disease Prevention and Control (CDPC) we encouraged people to use accessible to everyone superpower – to protect them from cancer. And it really worked. Important change happened: an increase in the statistics of vaccinated!