1) Through this campaign, LEGO expanded the boundaries of education in relation to the development of children by expressing their infinite creativity with LEGO bricks. This campaign holds the LEGO philosophy that creative activities stimulate the development of children. 2) To maximize reach and point of contact with target groups the campaign was exposed on a wide variety of channels. 3) With a nice blend of owned and earned channels, the campaign resulted in a reach of 1,850,000, PR effect of approximately KRW 53,750,000, and a total of 100 UGC contributions and 11,836 votes on LEGO Kids Professional.

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