"The Year of Troy" PDF
What better success can a corporate social responsibility program have than making social impact while achieving growth during an economic downturn? Turkey’s OPET did just that: it resuscitated a whole archeological region and grew by 5% in the process. As Milton Friedman, the reknowned Nobel prize-winning American economist said, “There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game. OPET discovered a way to deliver social responsibility in harmony with its business.