The Pioneers PDF
HSBC is on a mission to grow rugby sevens, especially in the United States where few care about rugby at all. Hill+Knowlton Strategies turned HSBC from sponsors to storytellers to reach fans and non-fans alike. We researched, scripted, produced and published an ambitious 2-part feature length documentary - ‘The Pioneers’ -- about the USA Sevens. It was broadcast in primetime by NBC at no cost to HSBC and has achieved more than 1.8m views on social media, helping HSBC reach new Sevens fans worldwide and growing the sport in the US.