The Enlightenment Trails PDF
The Norwegian Agency for Development Cooperation (Norad) needed to increase awareness of the SDGs in the entire population by 10%. Our campaign needed to connect to something that Norwegians love - our national hiking culture, or turkultur. We created the world's first true global goals summits on actual summits – mountains all over Norway. And to enlighten Norwegians, we did it at night with the Enlightenment Trails. From 17 light posts along the way, the hikers interacted with the goals. Over the past four years, 55,000 hikers have lit up mountains. Awareness of the SDGs increased in Norway by 17%.