Synergizing the platform to manage complexity PDF


“Exploring the Space” (Jelajah Angkasa) is an umbrella theme for Telkom 3S satellite launch campaign. During the campaign, Telkom Indonesia took audiences to experience the milestone by integrating traditional media outreach with social media and event management. Using VR technology, Telkom Indonesia took hundreds of kids and media to experience the journey to outer space. Digital contents such as videos, infographics, and online games were used to create buzz in social media as well as brought some influential journalists to Kourou, French Guiana to witness the launch.

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