SIMCITY BUILDIT SCHOOL OF POLITICS is an inventive political institute that enables learning politics using SIMCITY as a teaching material and fosters future politicians. This successful initiative tackled the declining interest in politics among the youngsters. The project gained 280+ media exposure, 170M+ media impression, and became a huge topic. As a result, the website visits increased + 667.3%, the number of downloads of the game increased + 50.1%. This work produced an unprecedented business impact, as well as social impact through initiatives & news-creation beyond the advertising.  Therefore, this programme suitable for this award.

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