Samsung Electronic Co.’s First Look event at CES 2017 is a masterclass example of creativity and innovation. By identifying a new and unique medium to set their announcements apart from other competitors at CES, Samsung was able to establish a desire and anticipation for its news among the most top-tier media that attend the event. With First Look, media are treated to a one-of-a-kind experience that’s both technical and experiential, kicking off a busy CES week with style and immediate wow-factor.

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