SaffolaLife Study 2014 showed 2 out of 4 women were at risk of heart disease due to increasing weight in India. Since Indian women prioritize families and neglect their own health, Saffolalife brought men, the “head of the family”, to pledge their commitment to protect their wives’ hearts. Through the study, a 100-couple walk led by a Bollywood celebrity couple and online engagement, the project achieved 45,000 online heart fitness test on the campaign website.

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