“Richter’s Women’s Health Week” is the first in Russia social project aimed at educating Russian women in women’s health and well-being, motivating them to visit gynecologists to prevent disorders and discuss ways of birth control. CROS and Gedeon Richter effectively managed to start talking about this taboo topic in Russia by combination of different educational, cultural and media events and research activities. After the project implementation the number of visits to gynecologists increased by 16% according to Ipsos Healthcare’s HealthIndex.

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