Mastercard – Digital Farmers, Head for the Future! PDF
As of January 2021, electronic payment is mandatory for most merchants in Hungary, except for businesses not operating online cash registers. Mastercard wanted to show them, too, that contactless payment is future-proof and sustainable. To demonstrate this, we sought a traditionally cash-heavy segment, small-scale farmers, and turned a market into a digital one. Today, 90% of producers accept bank cards in the selected market.