LEGO Masters X Pola Lisowicz Art Exhibition PDF
From unknown artist to TV anchor featuring power of play! Project by LEGO Group with Clue PR focused on promoting multidisciplinary artist Pola Lisowicz and LEGO play. We asked ourselves: how to merge LEGO Masters with art to make buzz around third season of the show? Our answer was pop-up exhibition in Warsaw featuring works by Pola, Polish artist from Copenhagen whose name did not sound familiar to Polish media. The attendance rate was a blast- press conference was attended by 30 top journalists and the event itself was a nonstandard in the category, mixing pop culture and art.