• KFC Russia aiming to increase engagement of younger audiences created a powerful social project that opened new horizons and provided social lifts to millions of young people across the county as well as improved their relationship with KFC brand  • KFC Battle youth championship: competitions and festivals in 30 cities of Russia  • Celebrity mentors trained 240,000 contestants • 12,750 football and streetball teams • Over 1,000 publications, 27 TV and 522 radio, 50,000 messages on social media 45% of KFC consumers recognized that KFC Battle improved their relationship with the brand – tremendous 10% increase vs year before.

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