CIB Bank’s Lullaby Playlist PDF

CIB Bank’s Lullaby campaign aimed to help new parents with babies having trouble with sleeping. CIB uploaded ASMR videos to its Spotify channel that helped soothe babies – who were having sleeping troubles – with their baby-soothing sounds. The sources of the monotonous sounds were potential loan goals of a CIB Baby Loan such as the noise of a new washing machine, a vacuum cleaner or a noise of a car from a baby carrier put in it. The campaign was a creative social PR activity, primarily for communication purposes on which CIB Bank had worked together with Ogilvy Group.
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