Castle keepsake PDF


This creative CSR initiative saw Sakura Paxx, a firm specializing in cardboard and packaging, leverage that expertise to support the restoration of Kumamoto Castle, which suffered extensive damage in the 2016 Kumamoto Earthquakes. The sale of cardboard Kumamoto Castle model kits aimed to sustain both donations for, and awareness of, the restoration, leveraging earned, owned, and shared media. Through framing that resonated with the public both in Japan and overseas, as well as with other businesses and organizations, this initiative brought positive outcomes both in terms of recovery-related objectives and for Sakura Paxx as a business.

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