Building a New “Business Class” in Russia PDF
The share of small and medium-size businesses in Russia’s economy is low. Education programs and resources are limited. Google and Sberbank (largest national bank) saw the opportunity to turn the tables by launching Business Class, free learning platform to help entrepreneurs start a business or take an existing company to the next level. The pioneering program became an invaluable digital resource to the communities that were a prime target for Google & Sberbank B2B products. Since launch, 490k+ people registered. Via 180m+ media impressions PR drove 24% registrations with the highest conversion to trained participants among all traffic sources.