To celebrate its 95th anniversary, Aeroflot, Russian national airline, created a new “pet therapy” method program for children with autism, using the company’s own breed of dogs – Sulimov dogs – in partnership between Aeroflot’s canine training center and medical professionals from Moscow centers for special needs children.   Not only helping the children, campaign also helped communicate Aeroflot’s history, heritage, commitment both to its passengers and the society in a unique and “own” way and great results in numbers: Facebook page subscribers growth 342% in 6 months (200,000 to 685,000), engagement rate increase by 300%, tone of voice improvement 25%

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