In recent years, Midea Group, one of the largest global white goods manufacturers in China, increased its investment and expanded its business to become a global technology group with cutting-edge technologies in AI and robotics. However, Midea’s public perception lingered on the old image of a white goods giant. In 2017, a strategic integrated campaign “Midea: New Era of Human-Machine Collaboration” was launched to change that perception. Maximizing two high profile events, Midea distinguished itself from its competitors, and its technology group image was widely recognized by stakeholders, receiving numerous applauds from both the industry and the public.

Quantity