Leading South African based short-term insurer, Santam briefed us to create a platform that would address the challenges causing 90% of small-to-medium (SME) businesses to fail before reaching their 1001 day milestone. We commissioned independent research to uncover common challenges SME's face and used the findings and insights to inform a six-month solutions-oriented campaign. We created a platform that successfully equipped entrepreneurs nationwide with the necessary knowledge to reach their 1001 day milestone, while effectively positioned Santam as the insurer that “keeps your business in business" among this key audience segment.

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