Become an IPRA ITL author
What are IPRA ITL essays?
IPRA Thought Leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide insight and opinion on the trends and issues that matter in the fast-changing world of Public Relations.
Who can be an IPRA ITL author?
The essays are written by experts in the field of communications such as senior practitioners and prominent academics. Each essay is informative and intended to stimulate debate accross the PR industry.
Contributors to date include:
- Senior executives from the world's leading PR firms
- Leading academics in the fields of communications, media and marketing
- Senior in-house PR practitioners
- Boutique agency owner-managers and independant PR advisors
- Experts in fields such as the measurement and evaluation of public affairs.
What topics are covered?
This is a fascinating age for Public Relations and we are excited to be addressing its hot topics, challenges and seismic shifts. Topics range from board level reputation management and crisis handling concerns, through government relations to brand building and internal communications. Increasingly authors are addressing issues of trust, ethics and the challenges of fake news.
Latest Ipra ITL:

ITL #643 Can we be strategic for a second? Successful partnerships in strategic communications

ITL #642 “Placeful PR” from Japan: a local university’s award-winning model for global public relations

ITL #641 When the hackers come calling: why cyber crisis communication is now a boardroom imperative

ITL #640 The “changemaker” trap: rethinking the “better future” narrative
Latest from the Press Room:
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Message from the IPRA President: Honouring excellence, Inspiring the future September 2025
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Invitation to an IPRA webinar on AI and PR: 11 September 2025
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An invitation to indulge in excellence: the GWA Gala in Ghana
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PR campaigns on land use in Kenya and autism in Turkey are among the winners of the 2025 IPRA Golden World Awards