
PR Training
IPRA has partnered with the all-online PR training organisation - The Irish Academy of Public Relations.
The Academy provides a range of communications training in multiple disciplines right across the PR spectrum. Choose the annual option or the individual course option.
What is the Academy?
The Irish Academy of Public Relations is a bespoke membership platform for PR practitioners, providing bite-sized online courses in communications disciplines such as writing features, negotiating sponsorship or training your voice for radio. The courses combine text, audio and video.

How long are the courses?
Courses are a maximum of three hours and are intended as a working resource for practitioners who might need to improve certain skills. There are two options: Quarterly and Individual. You may access all 14 current courses within the platform for 3 months from the date of enrolment. This costs IPRA members €215 per quarter. Or sign-up for one course individually for €99.

How many courses are there?
There are currently 14 courses and the Academy is adding more all the time. Training topics are continually reviewed in light of current PR practise.

Has IPRA reviewed the courses?
Yes. Members of the IPRA Education Committee have reviewed these courses on your behalf. They are endorsed by IPRA.

What other endorsement are there?
The PR Training Academy has won gold at the American Business Awards for PR Innovation of the Year. The Academy is a member of the European Association for Distance Learning whose members train over two million people each year.

Are they suited for remote working?
Absolutely. We are launching this member service now so you and your staff members who are working remotely can benefit immediately.

Is there a special IPRA rate?
Yes of course. IPRA has negotiated a 10% discount for our members.

Latest Ipra ITL:

ITL #647 Unlocking sustainability: the transformational power of strategic communication

ITL #646 Preparing for post-human crises: the AI 2027 scenario and its implications for public relations

ITL #645 Integrated brand positioning and corporate communications: a winner’s playbook for B2B success

ITL #644 Upholding integrity: why transparency matters in media relations
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