Weber Shandwick’s wide-reaching campaign to combat illiteracy, The Alphabet of Illiteracy, wins the Grand Prix in the 2017 International Public Relations Association Golden World Awards for Excellence.
At a sparkling Gala in Sofia, Bulgaria, the campaign on behalf of Project Literacy and supported by celebrities such as Lily Cole, beat over 60 other global campaigns in this year’s competition. See the video here.
And winning this year’s Global Contribution Award was a courageous campaign to combat fear surrounding polio vaccination in Pakistan. PR Agency Mediators created the Student Movement Against Childhood Diseases.
The IPRA Global Contribution Award is given annually for the campaign that best meets one of the UN’s 17 sustainable development goals.
Images from the Gala
Reception
Awards
Follow IPRA:
Latest Ipra ITL:
ITL #663 The advocacy advantage: earning employee trust and support in times of crisis
ITL #662 Game Face: what I learned writing a children’s book about PR
ITL #661 From perception to proof: why the Crisis Index 300 signals a new era for reputation leadership
ITL #660 Marketing in MENA: time to discard a damaging mindset
