Windows to Russia PDF


Ingosstrakh, Russian insurance company, to celebrate it’s 70th anniversary launched a unique exhibition roadshow “Windows to Russia – Masterpieces of 7 Generations”. Ingosstrakh toured over 100 masterpieces from Moscow museums covering 7 generations (over 200 years) to travel 50 000 km across Russia’s 11 times zone for people in local cities to see such great art for the first time More than 100 000 people visited the show Communications campaign brought over 1 500 print stories and 40 TV stories  Every second (!) Russian citizen saw the information about the project that outreached 100 million people

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