Westpac Bicentenary Internal Communication Program PDF


Westpac Group’s Internal Communications team powerfully leveraged the company’s 200th anniversary to drive unprecedented levels of engagement amongst its 40,000 employees. The team developed a world-class program with a compelling narrative and 25 major events around the nation, plus a global activation resulting in 95% of employees who attended agreeing, or strongly agreeing that the role Westpac Group has played in shaping Australia ‘makes me feel proud’ and 92% also reporting they feel ‘excited by our vision for the future’ contributing to a 4% increase in the Employee Commitment Index.

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