Successful communication of a restructuring plan PDF


Following the largest corporate bailout ever implemented in the Greek retail sector (Sklavenitis & Marinopoulos), Sklavenitis became the largest employer in Greece, with a total of 21.000.  To enter a positive and sustainable course, Sklavenitis had to proceed with specific initiatives, affecting a large part of its employees, as a restructuring plan was included.  During 2017, we managed to successfully communicate company’s initiatives to company’s labor unions and employees (internal audience) avoiding oppositions, as well as to all external audiences (media etc.) preserving Sklavenitis positive image and reputation as one of the best and kindest employers in Greece.

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