State of the art PDF
LG asked us to plan and organize the introduction of their latest premium category OLED televisions in Hungary. The LG SIGNATURE OLED W7 is really unique and is special from both a technological and design perspective. The OLED panel guarantees that we can enjoy perfect lifelike, dynamic colors. In the meantime, this television is extremely thin and can be hang on the wall like a picture. Our core creative idea was literally showcasing LG’s W7 OLED television as state of the art in an art gallery. Following the exhibition, LG increased sales projections twice due to their brisk sales.