In Japan, the number of organ donor is significantly low: there are about 14,000 people annually waiting for organ transplant, and only 300 people can receive the transplant operation. To combat this situation, we had to communicate with parents and let them understand to further increase the potential number of organ donors. In order to proliferate the understanding of organ transplant operation for parents and children, we performed an “organ transplant operation for toys.” Since the launch, going beyond the recipient and donors of the toys, the transplanted toys were displayed online, and gained public attention from 1300+ media worldwide.

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