“People Who Recycle” is a communications program in Brazil created for Tetra Pak, a leading packaging manufacturer. The program includes a web series featuring the stories of various people and organizations that participate in the recycling process. Although Tetra Pak products are used by many well known brands, the company and its sustainability efforts are mostly unknown to consumers. This projects educates the public on the recycling process while aiming to inspire and increase awareness of the importance of individual contributions. The stories give recognition to the people who work in recycling and are mostly “invisible” to society.

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