Nowadays,China has much societal and family pressure set on women and their role,for their age. Age is a taboo and age creates judgement in China, which makes women fear aging.The judgments get worse as the numbers go up. OLAY, that aims to encourage and champion the full potential of women, regardless of age, developed a campaign, staged on International Women’s Day.Enlisting bold and inspiring influential women to champion and trigger public conversations on the bigger role a woman plays in China.Olay’s Women’s Day campaign,triggered multiple discussions challenging and redefining the role of women,covered across multiple touch-points and achieved business objectives.

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