Lenovo Yangtze River Biodiversity Project PDF

The Lenovo Yangtze River Biodiversity Project aimed to raise awareness about the importance of biodiversity conservation along the Yangtze River. It was initiated by Shanghai Natural History Museum, China National Geography Channel, and Lenovo, with planning and communication support from BCW China. Through multiple approaches, including a docuseries and thematic exhibition, the project reached an online audience of over 170 million people and attracted more than 100,000 exhibition visitors. The project not only brought attention to biodiversity loss, a global challenge that affects our collective future, but also strengthened Lenovo's ESG practice and created opportunities for differentiated ESG communication.
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