LEGO Russia Official Photographer of the Year PDF


This Russian programme for LEGO leveraged a thriving digital platform to answer the modern consumer desire of participation and self-expression. For the first time in Russia, Instagram users could become an official representative of LEGO, and were offered a platform to build their own 'creative Universe'. The contest took LEGO's dialogue with stakeholders to a new level.

Welcome to IPRA
GWA Gala: