On the occasion of the Athens Bar Show 2017, the only annual educational expo for bartenders and bar professionals in Athens, Jack Daniel’s welcomed for the first time in Greece its Assistant Master Distiller, Mr. Chris Fletcher visiting straight from Lynchburg, Tennessee. Capitalizing on his unique presence and role assets, we implemented a strong communication plan featuring an engaging and experiential PR event as well as exclusive interviews and stories, achieving high volume of free publicity in top tier media on the extremely limited budget of 5K.

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