GeneradorES PDF

Instead of a celebrating a usual anniversary, Coca-Cola España celebrated its 65 years in our market by taking the chance to reconnect with young people, who often feel their voice goes unheard, and reaffirming its commitment to them. Thus, we created GeneradorES, the first Smart Reality programme where 25 brilliant young people worked and lived together for 65 hours in a space created ad hoc to respond to 5 of the most important challenges for young Spaniards. The results were shared with media, CEOs from other companies and politicians from Spain, giving a voice to an entire generation.
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