Public sector communication in Latvia usually avoids being brave and provocative. This causes small visibility of the messages. Another problem: every public sector organisation develops it’s own campaign. Even in cases when they speak about the same or very close topics. In result, organisations compete with each other in our small information space. And the third problem: usually campaigns are developed for a single use. That leads to chaos in communication and inefficient use of taxpayers' money. We’ve created a solution that fights all these challenges and helps public sector to be visible, modern, long-term oriented and economical in communication.

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