Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #534 The financial sector’s conundrum: navigating disruption and building credibility

author"s portrait India’s financial sector must up the ante in bolstering the trust of its customers and other stakeholders. By Hemant Batra.

ITL #533   News gathering: in search of a “conversation”

author"s portrait Getting comment has become easier, yet there are more barriers to digging up information that has depth. By James McQueeny.

ITL #532   The future of work: improving work-life balance through a four-day work week

author"s portrait Investing in the wellbeing and happiness of your team translates into benefits for both employees and clients. By Matt Juniper.

ITL #531   Restoring trust and inspiring engagement: the role of PR in reshaping media

author"s portrait PR can serve as a vital catalyst for change by offering solution-based stories that inspire and mobilize individuals. By Laura Evans Manatos.

ITL #530   Brands are a catalyst: reimagining the African brand narrative

author"s portrait African brands have long been overshadowed by those from elsewhere. It’s time to move the needle. By Thebe Ikalafeng.

ITL #529   Striking a balance: telling local stories through a global lens

author"s portrait How do you create a unified corporate narrative while staying sensitive to regional and even local identities? By Emily Teitelbaum.

ITL #528   Сooperate rather than compete: how PR pros should apply AI tools

author"s portrait AI is here to stay. Let’s cooperate rather than compete and maximise the benefits PR pros can get from the newest technologies. By Mary Poliakova

ITL #527   Musings about trees and shadows: influencers and reputation

author"s portrait Incorporating digital influence into PR activities continues to pose risks. By Paulo Andreoli

ITL #526 The year of the polycrisis: bad habits boards need to break

author"s portrait How can businesses steer clear of crisis? A white paper offers some sage advice. By Kate Alexander.

ITL #525 From AI to visual storytelling: key trends reshaping B2B PR

author"s portrait Tips on sharpening up B2B PR, and how ‘start-up Steve’ saw his business transformed. By Laura Hawksworth.
Welcome to IPRA


Authors

Archive

July (5)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (3)
June (4)
May (5)
July (4)
June (5)
May (5)
July (5)
June (4)
May (4)
July (4)
June (3)
May (3)
June (8)
June (17)
March (15)
June (14)
April (20)
June (16)
April (17)
June (16)
April (13)
July (9)
April (15)
Follow IPRA: