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IPRA THOUGHT LEADERSHIP ESSAYS
Is PR evil? You’d presume so from watching movies
Hollywood’s willingness to portray PR in a negative light should give the comms industry pause for thought. PR must do more to become the conscience of an organisation. By Andrew Mckenzie. Read more
The five C’s of communication trends: interrelated elements coming to the fore
Accelerating convergence is changing the communication landscape and generating exciting opportunities. By Jeremy Galbraith. Read more
PRovolve or perish: back to the future of marketing
The lightning-fast rise of Digital has triggered a rethink of service models in the communications business. There is a huge opportunity here for Public Relations. By Georgios Kotsolios. Read more
MORE FROM IPRA
The IPRA Board resolved at its January 2015 meeting to support the UN's Zero Hunger Challenge. Read more
IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes
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