WARSAW 26 June 2009 – The International Public Relations Association (IPRA) has chosen the winners of its 2009 Golden World Awards for Excellence in PR. The winners ranged from a campaign designed to increase Australian tourism in New Caledonia to the launch of the Slavinsky Art Gallery in Russia.
Asia Pacific is home to an economic and cultural diversity that presents unique opportunities and difficulties to communicators. Christof Ehrhart explains how DHL grapples with the challenges of talking to varied audiences.