Thought Leadership Essays

ITL #226 Create, innovate and integrate: staying relevant in the new communication landscape

By: Valerie Pinto 27/06/2017

Compelling storytelling is key, as evidenced by the communication campaign around hard-hitting documentary Daughters of Mother India. By Valerie Pinto.

ITL #225 Women in the C-Suite: learning from a teenage scientist

By: Claudia Gioia 19/06/2017

A talented teenager’s fight to be taken seriously in the male-dominated world of STEM is inspirational and offers valuable pointers on how women can help one another succeed. By Claudia Gioia.

ITL #224 Overwork and burnout: what it really means to put your people first

By: Nicky James 13/06/2017

Staying late in the office on a regular basis is sadly the norm for employees at many companies. But stressed, overworked staff aren’t good for business. By Nicky James.

ITL #223 PR in Brazil: when scandal hits

By: Andrew Greenlees 05/06/2017

Companies struggling to rebuild reputation and regain a social ‘license to operate’ must tackle flaws in their corporate culture. Part of the solution lies with good communicators who understand compliance issues. By Andrew Greenlees.