Thought Leadership Essays

ITL #524 Strategic foresight: 10 considerations for PR practitioners

By: Alain Grossbard 15/05/2023

For the three years ahead, public relations practitioners require long-term strategic foresight. By Alain Grossbard.

ITL #480 PR is NOT press relations: tackling misconceptions

By: Alain Grossbard 04/07/2022

The nature of public relations today is widely misunderstood. To paint a more accurate picture, IPRA has developed a series of communications about the value of public relations to society. By Alain Grossbard.

ITL #339 A quick text: the real value of SMS to PR practitioners

By: Alain Grossbard 30/09/2019

Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.