Thought Leadership Essays

ITL #213 Brand purpose: consumer relationships that last

By: Bob Grove 27/03/2017

How can brands build deep and lasting connections with target audiences? And what do brands that enjoy strong relationships have in common. By Bob Grove.

ITL #212 Fintech: overcoming PR challenges in a fast-evolving sector

By: Martina Doherty 20/03/2017

Many of the biggest financial services stories are related to advances in technology. However, in the complicated fintech sector, it requires skill to convey impactful messages. By Martina Doherty.

ITL #211 Change communications: achieving commitment to organisational transformation

By: Nicole Gorfer 13/03/2017

There are four phases in a change process – awareness, understanding, acceptance and commitment. How can you get your people on board? By Nicole Gorfer.

ITL #210 Respectful, considerate communication: public relations as consciousness-raising

By: Michael Fineman 06/03/2017

In an era of insensitive and often demeaning discourse, PR practitioners must stand firm in furthering ethical and acceptance-seeking communications. By Michael Fineman.