Thought Leadership Essays

ITL #243 The ruthless application of common sense: how to run a PR company (part two)

By: David Brain 23/10/2017

Further no-nonsense advice from a seasoned agency leader on making a PR business successful. By David Brain.

ITL #242 The ruthless application of common sense: how to run a PR company (part one)

By: David Brain 16/10/2017

A seasoned agency head pulls no punches when offering advice on what it takes to make a PR business successful. By David Brain.

ITL #241 Travel beyond the ordinary: international destination marketing trends

By: Maria Speridakos 10/10/2017

Leisure and business travelers alike crave unique experiences. Destinations must use story-telling through experiential tourism and other techniques to create interest and drive visitation. By Maria Speridakos.

ITL #240 Blood test results: brand is more than a company’s DNA

By: Kristiina Tolvanen 05/10/2017

There are lessons for brands in the approach taken by life sciences companies. Survival may depend on adaptability. By Kristiina Tolvanen.