Thought Leadership Essays

ITL #144 Inverting the pyramid: responding to the seismic shift that has transformed communications

By: Peter Parussini 26/10/2015

Old models have been turned upside down. Communicators today must have a diverse skillset, understand the art of conversation and be savvy in engaging audiences. By Peter Parussini.

ITL #143 Global communications challenges: recommendations for African companies and organizations

By: Claudine Moore 12/10/2015

Plenty of positive economic news is coming out of Africa. But despite the growth, negative perceptions remain and need to be overcome. By Claudine Moore.

ITL #142 Hardware comes with soft skills: the role of communications in the public acceptance of energy projects

By: Dimitri Schildmeijer 05/10/2015

Earning a social licence to build new energy infrastructure is a huge task. Communications and engagement are now essential ingredients. A project needs a communications plan just as it needs an engineering plan. By Hansch van der Velden and Dimitri Schildmeijer.