Thought Leadership Essays

ITL #445 Resetting media boundaries: how Stevie G and Gladys B killed the presser

By: Gerry McCusker 25/10/2021

The press conference is an invention of, and convention from, a bygone media era, whose ubiquity as a staple for information relay is dying. By Gerry McCusker.

ITL #356   Crisis management: a holding statement won’t hold for long

By: Gerry McCusker 03/02/2020

What good is a holding statement in an age when people want quick fixes, instant answers and rapid responses? By Gerry McCusker.

ITL #329   Expressions of remorse: Trump, Dickson and all that’s new in PR apologies

By: Gerry McCusker 22/07/2019

Why are some public figures able to survive and sometimes even thrive despite repeatedly causing offence? By Gerry McCusker.

ITL #293 - Shameless: the death of shame is killing PR

By: Gerry McCusker 29/10/2018

Is being shameless now a widely accepted strategy? And what does that mean for ethical PR and reputation as a calculable metric? By Gerry McCusker.

ITL #216 Social Media killed the dark site: re-envisioning online crisis communication

By: Gerry McCusker 18/04/2017

Crisis newsrooms need to mirror the functionality and formats of main news and social media sites so that the audience can interact with fresh, informative incident content. By Gerry McCusker.