Thought Leadership Essays

ITL #38 Public Relations in Korea: A review of cultural and historical influences

By: Margaret Key 21/08/2013

Perceptions of Korea have changed radically in recent years as its commercial powerhouses and pop culture have increasingly come to the fore internationally. But the evolution of PR in the country still has some way to go due in part to the strict hierarch

ITL #37 Public Relations success: Why a commitment to learning is critical

By: Kirk Hazlett 14/08/2013

How can anyone involved in a business that centers on education – of stakeholders and other audiences – place little value on their own professional development? If practitioners are to provide their employers or clients with the best communications servic

ITL #36 Localizing luxury: adapting to China’s luxury market without eroding your brand

By: Alex He 09/08/2013

The underlying health of the luxury market in China remains strong. Yet while a degree of localization can be helpful for upscale brands, getting the balance right can be tricky. By Alex He.

ITL #35 Short of the desired impact: Why are CSR communications failing to communicate?

By: David Zucker 07/08/2013

Too much CSR communications remains irrelevant or misses the mark because it fails to tell the story of who really benefits. Companies need to re-think how they talk about their CSR commitments so that what they say and how they say it is more meaningful t

ITL #34 Social Media: effective, measurable evaluation can boost PR industry accountability

By: Giselle Bodie 01/08/2013

Media evaluation providers should feature more prominently in PR consultancies’ social media campaign strategies to help set measurable business objectives, not brought in later when it may prove more difficult to qualify outcomes to a client, argues Salie