Thought Leadership Essays

ITL #479   An overused term: has PR devalued thought leadership?

By: Libby Howard 27/06/2022

True thought leadership is a powerful marketing tool but too often it’s a catch-all term for low-value content. By Libby Howard

ITL #478   Public Affairs in Europe: a new, but no less challenging era

By: Ben Petter 20/06/2022

In the current geopolitical, political and economic context, it has become harder to develop compelling advocacy campaigns that deliver measurable business impact. By Ben Petter.

ITL #477 What China expects: building corporate reputations in the world’s second largest economy

By: John Russell 13/06/2022

Given the size of its economy, growth trajectory and governance attributes, China obliges companies operating in its market to adjust to prevailing attitudes, norms, and processes. By John Russell.

ITL #476   B2B marketing: from blah and boring, to bold and brilliant

By: Smitha Virik 06/06/2022

Many B2B brands are still missing the opportunity to produce compelling content that grabs audience attention. By Smitha Virik