Thought Leadership Essays

ITL #5 When money really is the focus of your life: PR in the banking world

By: Aaron E. Boles 28/11/2012

Rebuilding the reputation of the global financial industry presents enormous challenges. By Aaron E. Boles

ITL #4 Authenticity and engagement: 10 ways to make values a competitive advantage

By: Valerie Di Maria 21/11/2012

Meaningful values that are authentic, specific, easily understood and communicated appropriately help companies stand out in their marketplace. By Valerie Di Maria.

ITL #3 Destination of intent: the travel and tourism trade and the PR industry

By: Jean-Michel Dumont 14/11/2012

Identifying consumer intent has become key in the fast-changing field of destination marketing. By Jean-Michel Dumont.