Thought Leadership Essays

ITL #445 Resetting media boundaries: how Stevie G and Gladys B killed the presser

By: Gerry McCusker 25/10/2021

The press conference is an invention of, and convention from, a bygone media era, whose ubiquity as a staple for information relay is dying. By Gerry McCusker.

ITL #444   Managing prolonged crises: how covid has changed Comms

By: Cheryl Krauss 18/10/2021

During the covid crisis, Barings has been analyzing things through a global lens and communicating with flexibility, coupled with awareness of local realities. By Cheryl Krauss.

ITL #443   Sustainable solutions: why climate action needs to be the headline

By: Rachana Panda 11/10/2021

The disruption and destruction caused by climate events makes it imperative for communicators to drive the discourse on the need for impactful climate action. By Rachana Panda.

ITL #442 Reputational risk: why the Comms Officer is becoming the most important person in the room

By: Leif Geiger 04/10/2021

In an increasingly rapid and explosive media environment, the modern communications officer needs to double-down on one aspect of the job: being the naysayer. By Leif Geiger.